Brand : HIT
Company : Godrej Indonesia
category : CONSUMER GOODS
campaign : HIT Mother of the Year
HIT Mother of the Year
Perlidungan Terinspirasi dari Ibu
To celebrate Mother’s Day in Indonesia, HIT wants to take the opportunity to position themselves to be the top-of-mind brand who provides the right insecticide solution for all mothers, who will selflessly and lovingly go to any measure to give the best protection and care for their dearest ones.
Social Media Marketing, Digital Campaign Activation, Video Production, Facebook Ads, YouTube Ads, Brand Lift Survey
Reached a total of 701.161 people on Facebook
Gained 1.949 campaign submissions which exceeded the client’s given KPI of 1.000 submissions
Most importantly, the HIT campaign has successfully highlighted the inspiring roles of mothers and paved open the way to launch the HIT Hari Ibu video.