Brand : MITU BABY
Company : Godrej Indonesia
category : CONSUMER GOODS
campaign : Lomba Foto Mimpi Si Kecil
Lomba Foto Mimpi Si Kecil
Tips mengajarkan hal baru kepada si Kecil
Bebaskan Si Kecil Bereksplorasi
To communicate Mitu’s key message which is to encourage Moms to allow freedom in exploration for their little children because it is how they play and learn to grow To position Mitu as the brand who is always ready to take care of the mess that may occur when their children explore the environment
To highlight the importance of exploration and engage Moms with this topic, we launched a photo contest on social media with three exploration themes: “Mimpiku dalam Bereksplorasi”, “Senyum Ganti Popok”, and “Explorasi Mandi”.
Moms were invited to pick their preferred themes and submit exploration photos of their babies and toddlers accordingly.
Social Media Content Plan, Digital Campaign Activation, Facebook Ads
Gained 7.3M Impressions on Facebook during 1 month campaign period
Reached a total of 2.7M people on Facebook during 1 month campaign period
212K Users Engaged with the campaign poster and achieved 3.8K Participants
We successfully communicated the idea of freedom of exploration to promote learning and happiness for children