Sari Roti partnered with WEBARQ in 2016 to build a digital presence through social media marketing and creative content creation
-
Brand :
Sari Roti
-
Company :
PT Nippon Indosari Corpindo Tbk.
-
category :
CONSUMER GOODS
-
campaign :
Rotinya Indonesia
Sari Roti - Entertainment Content
Kreasi Resep - Roti Ayam Barbekyu
Kreasi Resep - Roti Gulung Sushi
the objectives
To build Sari Roti's digital presence and engage with consumers from each target segment including Moms, Family Men, Youth, Kids, and First-Jobbers
our approach
- We built a community portal entitled Rotinya Indonesia as a consumer website
- We establish content marketing on Sari Roti's social media accounts (Facebook and Instagram)
- Creative content creation such as photo and video recipes are published to create awareness to Sari Roti's wide range of products and increase consumption
our services
Social Media Management, Website Design & Development, Photo & Video Recipe Creation, Facebook Ads
the results
Sari Roti's consumer website effectively reaches the right target market through relevant content