Sari Roti partnered with WEBARQ in 2016 to build a digital presence through social media marketing and creative content creation

  • Brand : Sari Roti

  • Company : PT Nippon Indosari Corpindo Tbk.

  • category : CONSUMER GOODS

  • campaign : Rotinya Indonesia

Sari Roti - Food Content

Sari Roti - Entertainment Content

Kreasi Resep - Roti Ayam Barbekyu

Kreasi Resep - Roti Gulung Sushi

the objectives

To build Sari Roti's digital presence and engage with consumers from each target segment including Moms, Family Men, Youth, Kids, and First-Jobbers



our approach

  1. We built a community portal entitled Rotinya Indonesia as a consumer website 
  2. We establish content marketing on Sari Roti's social media accounts (Facebook and Instagram) 
  3. Creative content creation such as photo and video recipes are published to create awareness to Sari Roti's wide range of products and increase consumption


our services

Social Media Management, Website Design & Development, Photo & Video Recipe Creation, Facebook Ads



the results

Sari Roti's consumer website effectively reaches the right target market through relevant content 

video

Kreasi Resep Rotinya Indonesia

Roti Lapis Daging Keju

play video