Brand : STELLA
Company : Godrej Indonesia
category : CONSUMER GOODS
campaign : #StellaCare4UrCar
Stella Car Perfume
#StellaCare4UrCar Campaign Poster
To introduce Stella Car Perfume to the Indonesian market and highlight its 3 USP (durable, not easy to leak, and easy to set)
Following Stella’s goal to transform people’s mood through fresh fragrances, we need to communicate the same thing about Stella Car Perfume: that it uplifts your mood in every car ride.
Launch a digital activation to raise awareness about car care by inviting Stella users to recommend their dear ones’ dirty/ messy/ smelly car by submitting a photo + story via Facebook & Twitter to receive a surprise makeover by Stella
After successfully creating buzz with #StellaCare4UrCar campaign on social media, choosing the winner who recommended her father allows us to engage a real Stella user to experience the mood transformation inspired by the new Stella Car Perfume after the car makeover
The 3 USP of the product (durable, not easy to leak, and easy to set) were testified by a real user in a heartfelt manner when we filmed the winner and her father throughout the surprise car makeover.
Social Media Management, Digital Campaign Activation, Video Production, Facebook Ads, YouTube Ads
Reached almost 2M people in only 10 days on Facebook
Gained a total of 564 car makeover recommendations in 10 days via Facebook & Twitter
Contributed an increase of 26.5K Fans on Facebook during the campaign period