Looking to establish an online community and engage new consumers, Indomaret partnered with WEBARQ to launch a series of digital activation starting on June 2013

  • Brand : Sobat Indomaret

  • Company : PT. Indomarco Prismatama

  • category : CONSUMER GOODS

  • campaign : Sobat Indomaret

Sobat Indomaret

Indomaret Love Greeting Card

the objectives

To promote Indomaret’s personal care products and create fun ways for consumers to engage with the brands on social media To integrate Indomaret’s in-store promotions to online activations To gain a loyal consumer base of personal care products in Indomaret

our approach

  1. We built a community portal www.sobatindomaret.com as a loyalty program for Indomaret Personal Care consumers where members are encouraged to participate in fun-filled activities or contests that involves various surprises and prizes.
  2. A unique Point Reward system integrated with Indomaret's i-Kupon allows the users to to build a habit of purchasing Indomaret Personal Care products and actively logging in to play in Sobat Indomaret to collect points & claim rewards.
  3. Thematic activities hosted on custom designed & developed campaign microsites are launched every couple of months in relation to Indomaret Personal Care’s in-store promotions.

our services

Social Media Management, Digital Campaign Activation, Video Production, Facebook Ads, YouTube Ads, Google Display Network

the results

Gained 3x more Followers & Fans increase on Facebook & Twitter compared to the previous month before running the digital campaign

9K i-Kupon submitted on campaign microsite during a 6 weeks campaign period

Gained a total of 84K Loyal Members on Sobat Indomaret in a period of 6 months


Indomaret Love Greeting Card

Indomaret Fans are invited to create online greeting cards on the campaign microsite as a fun way express their feelings on Valentine's Day

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